Rank 1 in Google In this blog, I’m gonna show you ways to rank favorite, in Google. The place where marketers turn to for higher rankings and more traffic. And if you would like actionable strategies, that you simply can use to urge higher Google rankings, you’ll love this blog, stay reading.
Today it’s all about ranking favorite, or a minimum of within the top three. That’s because our study found that the highest three results get 75.1% of all clicks. and therefore the favorite result alone gets 31% of the clicks. I’m gonna show you seven techniques to assist you to rank favorite in Google.
1- Find low competition keywords with explodingtopics.com
Let’s face it, most keywords are super competitive, it’s because everyone and their mom, are using the same tool. Aherfs, Semarsh, Mojo Pro, Google Keyword Planner. most are typing the precise same keywords into these tools and getting an equivalent exact results. So to seek out untapped keywords that are not super competitive, you would like to use tools that nobody else is using.
And one among my favorite untapped keyword research tools is one that I actually developed called Exploding Topics. This tool surfaces trending topics that are not competitive yet. and since Exploding Topics focuses on terms that are not mainstream yet, you’ll find keyword and topic ideas that the majority of other tools won’t show you.
2- Rewrite old content to match search intent
This system recently helped me rank my favorite in Google for the keyword SEO campaign. Here’s the complete story, you almost certainly already know that if your site isn’t what searchers want, Google won’t rank it, albeit that page features a million backlinks. But, if you’ll align your content up with what someone wants, you’ll end up with higher rankings for that term. for instance, I published this blog post on my blog a couple of years ago, this post was a case study of how one among my readers used a technique called Guestographics to create a bunch of backlinks.
Now, I could not find an excellent keyword for that post, so I just went with an SEO campaign, it wasn’t an ideal fit, and it didn’t really describe the subject of the page, but it had been ok. And for a short time, it had been ok. My page basically hit the highest 10 for that keyword and stuck there for a couple of months. But at some point, Google rankings and organic traffic thereto page began to drop. So I quite ignore the matter and hoped it might get away. Spoiler alert, it didn’t get away. Traffic to my page continued to freefall.
That’s once I realized that my content was a horrible fit for user intent. I’ll explain, someone that searches for an SEO campaign probably wants, you guessed it an SEO campaign, but my content didn’t give them that. rather than outlining the steps to fixing an SEO campaign, my post was about one strategy and using metrics like dwell time, bounce rate, and pogo-sticking, Google could find out that my result wasn’t an honest fit, in order that they downranked it, which is why I made a decision to rewrite this post from scratch.
This point I made bound to publish a bit of content that somebody checking out an SEO campaign would love. And within a couple of days, organic traffic thereto page began to improve, and a couple of weeks then, the remake of this post hit the amount one spot.
3- Ghost Posts
This is a replacement SEO technique that I have been employing a lot lately, and it’s working rather well, let’s break it down. So as you almost certainly know, the keyword difficulty scores that you simply see in most keyword research tools are supported by one metric, backlinks. Are backlinks still important for SEO? Definitely, but backlinks are just one piece of the puzzle.
First page Rank 1 in Google also are supported organic click-through rate, user intent, page speed, mobile-friendliness, on-page SEO, URL length, internal links, and much of other factors. That’s why I tend to ignore or a minimum of taking with a grain of salt, most keyword difficulty scores. And rather than using those numbers, I exploit ghost posts. for instance, a short time back, I wanted to optimize a post-round the keyword free SEO tools.
And consistent with Ahrefs’ Keyword Explorer, this keyword may be a quote, “Super hard to rank for.” And rather than just blindly accepting that number, I made a decision to ascertain how difficult this keyword actually was. Specifically, I whipped up a fast post and published it on the fourth page of my blog feed. I didn’t email the post to my list or share it on social media, hence the name ghost post.
I used to be surprised to ascertain that my page began to hit Google’s first page, for long-tail versions of my keyword, like the best free SEO tools within about a fortnight. It even began to crack the highest of the second page for my target keyword, that’s once I decided to market the post on social media and improve the post itself. because it seems this super hard keyword actually wasn’t that competitive. In fact, I now rack within the top three for that keyword, albeit my page has way fewer backlinks than the opposite results on page one.
4- Rank 1 in Google YouTube Videos in Google
Ranking a page from your site is not the only thanks to rank favorite in Google. In fact, you’ve probably noticed that there are more video leads to Google than ever before, especially above the fold. for instance, this video carousel ranks above the normal first result, so for this set of results, these YouTube videos are literally the important favorite result.
As another example, I have been trying to urge this post to rank favorite for a target keyword of mine for a couple of months now, unfortunately, I’m still alternating between number three and number four. So to some land therein favorite spot, I made a decision to make a high-quality YouTube video on thereon the same topic, and since I optimize my video the proper way, it’s made its thanks to the highest spot within a couple of months.
5- Target Low Competition, High CPC Terms
When I want to do keyword research back within the day, I’d focus 100% on search volume. So if I saw a keyword with 100K searches a month I’d automatically think that it had been an excellent keyword. Today, I put tons more specialize in the keywords CPC or cost per click. In other words, what proportion advertisers spend on those clicks? this is often important for 2 main reasons.
- Traffic that involves your site from high CPC terms tends to convert tons better, after all, people are bidding to buy clicks thereon exact term. which suggests that folks that look for that keyword part broke tire kickers, they’re buyers.
- Tons of high CPC keywords aren’t as competitive as you would possibly think. for instance, I recently created a post optimized round the low competition, high cost per click keyword link building services. Now this keyword doesn’t get that a lot of searches, only about 350 searches per month. With a CPC of 20 bucks a pop, I do know that the traffic is formed from legit buyers.
6- Embed Videos in Your Content
You probably already know that dwell time is a crucial Google ranking factor. Dwell time is that the amount of your time that somebody spends on your page, before going back to the search results. And the higher your dwell time generally, the upper your page will rank in Google. The question is how does one improve your dwell time? Embed videos on your page? for instance, I recently compared my bounce rate on a sample page with and without a video.
And pages with a video had an 11.2% better bounce rate than pages without a video, and that is why I embed videos in just about every post that I publish. Sometimes I make the video a whole step strategy or tip, or as to how for people to find out more about something that I’m talking about. Either way, I found that embedding videos can significantly increase your dwell time.
7- Rank 1 in Google within the Featured Snippet Spot
In some ways ranking within the featured snippet is really better than racking favorite. That’s because the featured snippet is above the traditional search results, which is why tons of individuals call it position number zero. Well, over the previous couple of months I have been running many featured snippet experiments, and I have developed a process that’s helped me rank for dozens of various featured snippets.
Here’s how it works, first, identify the sort of feature snippet that Google’s already showing for that keyword. Now, there are three main sorts of featured snippets to stay an eye fixed out for. The Definition snippet, the list snippet, and therefore the table snippet. Then add something to your page that might fit perfectly, inside that featured snippet. for instance, I wanted to rank within the featured snippet for the keyword, nofollow links.
So I wrote a touch that might fit perfectly inside a definition featured snippet, which helped me rank within the featured snippet within a few months. Now there’s one thing I should means about this approach, consistent with an Ahrefs’ study, literally 99% of all featured snippets are pulled from results on the primary page of Google. So if you are not already on the primary page for a keyword, you just about have a 0% chance of getting into the featured snippet. But if you’re already on page one and need to quickly get to the highest of the results, this strategy can definitely help.
Now, before we end this video, I even have a fast bonus technique for you, create branded strategies. Now, to be clear, this is often a complicated strategy, that’s tough to tug off, but when it does work, it just about guarantees that you’re going to rank favorite. Here’s the complete breakdown. you’ll not have considered it before, but your brand is really a keyword, a keyword that you simply automatically rank favorite for. for instance, if you Google Backlinko, you’ll see that I rank favorite, with a bunch of site links from my site underneath it.
But why stop there? you’ll start to Rank 1 in Google favorite for many different keywords once you brand your techniques and methods. for instance, you might’ve heard about the Skyscraper Technique, my three-step formula for building backlinks. and since I branded my strategy, many different people look for that keyword monthly. A keyword that I totally made up. In fact, consistent with Google search console the keyword Skyscraper Technique gets almost a thousand searches per month. and since I ranked favorite for that keyword, I buy most of these thousand clicks.
So whenever you develop a singular strategy, technique, or tactic, provides it a branded name. this does not guarantee that folks will start checking out it, but it increases the chances that what you created will become a thing. There you’ve got it, eight proven techniques to assist you rank favorite in Google.