Home Technology Gadgets eBay nears $10 billion sales of classified ads unit

eBay nears $10 billion sales of classified ads unit

$10 Billion Sales


eBay has called a board meeting on Friday to select a buyer for its classified ads business in a deal potentially worth up to $10 billion, sources close to the matter told Reuters.


The U.S. e-commerce giant will need to decide between two all-cash bids – submitted by online retailer Prosus and a private equity consortium – and a third cash-and-share offer from Norwegian classifieds group Adevinta, the sources said.

eBay may enter exclusive talks with one of the three parties as soon as next week, they said.

Prosus and Adevinta declined to comment.

eBay and the private equity consortium – which consists of Blackstone, Hellman & Friedman, and Pemira – weren’t immediately available to comment. ($10 billion sales)

Demand for online market places has surged during the coronavirus pandemic as consumers have turned to online shopping due to prolonged lockdowns and social distancing measures in place in most countries.

Ebay’s classified business includes brands such as Gumtree and Kijiji and offers online ads to more than 1,000 cities around the world. ($10 billion sales)

The unit posted an operating income of $83 million in the first quarter of 2020, with revenues of $248 million. Its enterprise value is estimated at $8 billion to $10 billion.

Prosus, which recently failed to buy food delivery firm Just Eat, is expected to play aggressively to win control of eBay’s classified ads business, the sources said. ($10 billion sales)

They added that eBay is likely to prefer a cash sale to Prosus to a deal involving stock as proposed by Norwegian peer Adevinta.

Prosus’s finance head told Reuters in June that the Amsterdam-based business – which was spun out of Naspers last year – has little overlap with the eBay unit.

If successful, Prosus would reinforce its network of classified businesses which were profitable at an operating level in 2019, while its food delivery companies reported heavy losses. ($10 billion sales)

For Adevinta the deal would instead be a transformational move allowing it to roughly double its size and offering eBay a stake in the combined entity, the sources said. ($10 billion sales)

The private equity consortium has a track record of investments in the classified industry as Hellman & Friedman and Permira are currently backing Germany’s AutoScout24 and Poland’s Allegro, respectively.

Also Read: बेटी के लिए करना चाहते हैं निवेश तो सुकन्या समृद्धि योजना या PPF है सही ऑप्शन

eBay nears $10 billion sales of classified ads unit
I’m a blogger- a 34 something-year-old from the INDIA.

Must Read

Indian marketers to increase dependence on consumer data: EY Study

‘Brands struggled to break down internal silos, activate data and build right skillsets to drive ROI’. Some 82% of Indian brands who participated in...

Amazon Freedom sale: Top offers on printers from HP, Epson, Canon and others with up to 22% discount

Amazon has kickstarted its five-day long ‘Great Freedom’ sale. The e-commerce giant is offering discounts of up to 70% on a range of electronics...

Vivo Y12G Launched In India, Know The Price And Specifications Of The Phone

स्मार्टफोन कंपी Vivo ने आज भारत में अपना बजट स्मार्टफोन Vivo Y12G लॉन्च कर दिया है. फोन को एक...

Gold gleams, silver struggles – The Hindu

Precious metals remained broadly range bound in July. After a distinctly weak performance in June, Comex gold managed to close in the green. The...

Going on vacation? Here’s how you can set automatic an out-of-office message in Gmail

If you are planning to travel anytime soon and don’t want to be bothered by emails then you should make use of Gmail’s vacation...
eBay nears $10 billion sales of classified ads unit